Why And How Should You Use Facebook Advertising?

Why And How Should You Use Facebook Advertising?

Facebook advertising is an extremely powerful tool in the digital marketing world and making use of it will be your key to reaching your desired audiences in a way such that you spend money only on marketing to the right people. This means that you will not be spending (or wasting) a ton of money on creating advertisements that would reach people who could not care less about what you have to offer. Facebook advertising allows you to tailor your reach so that the audience who will see your advertisement exclude irrelevant people and target only potential customers who may be interested in buying your product or service. The beauty of using Facebook as a marketing tool is that it is one of the biggest platforms on the planet with over over 2.7 billion monthly users. That is over a third the entire world population! What does this mean for you? This means that it is one of the best places to find your people. Not only find them, but reach the. Not only reach them, but impact them. The ultimate outcome is that they will respond to your advertisement efforts and will make a purchase or become a regular customer.
It is a true shame that many businesses are not utilizing the powerhouse that is Facebook in their marketing. The best part of using Facebook as an advertising tool is the fact that you are most likely to see results arising from your investment. Market segmentation in action at its best. How many platforms can we say that about? Not many, may I say, in case you did not know the answer to that. We strongly suggest you stick around until the end of this article to take advantage of the information we have provided for you here. You are so close to learning all that you need to get started on advertising on Facebook.

Where should you get started?

When it comes to marketing, nothing is ever a hundred percent certain. You have got to keep improving and keep up with the latest trends and customer wants and needs. Your imagination and creativity are the limits. What is important is that you keep looking for ways to get better and get on the top of your game. You may have been skeptical about Facebook Ads because you were unsure about how it all work and how or where you should get started. The first step is to stop feeling threatened by the uncertainty and start embracing the process. You are 5 stages away from advertising on Facebook:
Stage 1. Identify your advertising objective
Your objective will be the first determinant in your Facebook Ads journey. Ask yourself what you are advertising for. Do you want more traffic on your website? Or are you after creating brand awareness? You can even choose to want to increase sales through limited time offers. If you are finding it difficult to identify what objective suits your campaign best, check out this detailed article on choosing the right Facebook objectives.
Facebook ad objectivesFacebook advertising objectives
Stage 2. Create your ad or ads

This is the main stage of the entire process. You need to make sure that your ad reinforces your objective. Always use an image(s) in your advertising and make sure that you go for eye-catching because grabbing your audience’s attention is crucial. Here are some tips for effective advertisement:

  • Write differently for your different audiences instead of creating a one-size-fits-all ad.
  • Make sure your image and text go together and avoid just attaching something for the sake of it.
  • Have a clear call-to-action to guide customers on what they should do next if the ad has appealed to   them. Also, stick to one call-to-action.
  • Keep it short, simple, and concise. An essay with impressive vocabulary usage is not necessary but getting your message across is.
  • Include numbers such as price or percentage off.
Stage 3. Make an ad placement decision
This is the stage in which you choose your ad placement. An ad placement is where your ad appears: in the right column or in the news feed. Note that news feed ads are more likely to get attention because they appear similar to other posts.
Stage 4. Decide on your target audience
Have you done market segmentation for your business? The aim of finding your target audience is to determine who sees your ad. Facebook advertising allows you to have your ad only displayed to a relevant audience. One of the best things about this is that you get to make ads suitable for different segments of your broader audience by targeting them separately. For example, if your business sells watches for men and women, the ads could be made to target men and women in a different way. If you need some help with finding a local audience, this article may be helpful.
There are 5 categories for defining your audience:

  1. Location
  2. Demographics
  3. Interests
  4. behavior
  5. Connections

And each one has options within its category. There are advanced targeting methods as well, where you get to pick custom audiences (For example, retargeting from your website) or lookalike audiences (To reach new people who are similar to your current audience).

Stage 5: Budgeting your ads

There are various options when it comes to Facebook advertising cost.

  • pay per click (CPC)
  • per 1000 impressions (CPM)
  • per conversion (CPA)
  • Cost-per-like (CPL)

There are numerous factors that will affect your choice as well as the price you are offered. Some factors include Audience, ad budget, ad objective, ad placement, ad quality, industry, and more.

 

Facebook Ad costFacebook Ads budgeting
You can set a daily budget or a lifetime budget, which will let you determine your total budget for your ad. There is also a scheduling tool that lets you choose to keep running your ad continuously or to only do so for a set amount of time. The key take-away is that you are in charge of how much you spend on advertising on Facebook.
In the end, it is important to monitor your ads and their outcomes. Facebook offers analysis tools to see and measure the effectiveness of the campaigns or ad sets you run. If you want professional help with your Facebook advertising, get in touch with us and we would be delighted to help you get the best out of Facebook. Good luck!


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